There is a saying that there is no such thing as bad press. And I say it depends on the press and the reason why the product or brand was mentioned in the first place. There are plenty of PR gaffes that have gotten a lot of press that have had companies try to dig themselves out of a hole.
And then there is bad press that gets you noticed.
Pick a topic that has polarizing viewpoints and then choose a side. Make a stand. Commit. Then should the opposing side make their own stand publicly against your viewpoint, the bad press suddenly becomes advertising to what you are selling.
Case in point- Sister Margaret Farley writes a book about sexuality and religion that is counter intuitive to the Vatican’s views on same sex marriage. When it is published, the book is ranked 142,000 (and change) on Amazon.
The Vatican catches wind of this and publicly condemns it. The media goes crazy. You blink. And suddenly, it is sitting pretty at #16. (for what’s it’s worth, it is no longer ranked #16..illustrating another fact: big time marketing pushes don’t last long).
Drama Sells Shit. That’s pretty succinct.
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