Weight Loss. Now there’s a highly competitive niche to get into. In most cases, you need to look the part and most people think that in order to be successful, you need to compete with the likes of P90x.
But what if you take a pastor who lost 100 pounds and attributes the Bible to being the reason he lost it? Now there’s an example of a world view.
He wasn’t a marketer either. He was just a pastor that wrote a book telling his story. Then he created a weight loss program which he runs from church.
And then a web site.
And judging from all the press (he was featured on Nightline last night), many people share the same world view that he has…or in the very least are willing to entertain the notion of the Bible, God and Weight loss being spoken in the same sentence.
The point here is that a lot of you marketers seem to think of competition as a bad thing. You think it is a bad thing because you think of markets in the most generic terms.
Match your world view with a niche, outfit it with a story and find others who are willing to buy into your story (because your story is their story) and the have the makings of a successful business.
Yeah, you still have to have something to sell. And yeah, you may need a bit of understanding in building an offer or taglines. But the starting point is your story.
This is Steve Reynold’s story and his world view though.
What story are you trying to tell?