Weight Loss. Now there’s a highly competitive niche to get into. In most cases, you need to look the part and most people think that in order to be successful, you need to compete with the likes of P90x.
But what if you take a pastor who lost 100 pounds and attributes the Bible to being the reason he lost it? Now there’s an example of a world view.
He wasn’t a marketer either. He was just a pastor that wrote a book telling his story. Then he created a weight loss program which he runs from church.
And then a web site.
And judging from all the press (he was featured on Nightline last night), many people share the same world view that he has…or in the very least are willing to entertain the notion of the Bible, God and Weight loss being spoken in the same sentence.
The point here is that a lot of you marketers seem to think of competition as a bad thing. You think it is a bad thing because you think of markets in the most generic terms.
Match your world view with a niche, outfit it with a story and find others who are willing to buy into your story (because your story is their story) and the have the makings of a successful business.
Yeah, you still have to have something to sell. And yeah, you may need a bit of understanding in building an offer or taglines. But the starting point is your story.
This is Steve Reynold’s story and his world view though.
What story are you trying to tell?
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Great example!
I was thinking about my world view and how I can use it for my early retirement blog. Any hints? : )
Aaron recently posted..Early retirement is about not becoming a consumer
I don’t Aaron…who are you speaking to? And what personal beliefs do you have that you would speak to them as well?
I was thinking of writing from an Asian’s perspective since that is who I am.
However, I do think that the more I write, the more I will be able to find my true world view.
Is that your experience as well? Sometimes, you need a little time to write and figure things out along the way.
What is the world view for this site?
Aaron recently posted..How to get 4-5% return on my retirement savings?
It’s kind of funny that you asked that. This website has no world view at the moment because I started it with no idea what it would become. You know, it weird….I quit the LeoDimilo.com website because I was tired of talking about marketing to SEO’s who weren’t interested in going beyond SEO.
And then I sat around for month and did nothing but work.
When I grabbed the drunkonlife domain, my intention was just to make it a place where I talk about all my hobbies; gardening, running, music, parenthood, etc. But marketing is really what I do. And it is what I like talking about. It is probably where this website will eventually head.
World view for this website? I’ve got time to work on it b/c it most likely just be a personal website. But I have to tell you, the Corbett Barr’s of the world had a great idea of what their website was before they dived in.