TWL #15- The Art of Elimination, Not Provided Issues & Domain Bias
- Google+ SEO and Authorship- Anthony Pensabene (aka the content muse) expressed excitement about a presentation AJ Kohn (blindfiveyearold) gave in regards to Authorship and SEO. I thought it was going to be exclusively to those who attended the SEOMoz seminar. But it isn’t. And it is pretty good..for a slide show. By the way, AJ is pretty helpful and totally approachable on Google +. I had a question in regards to google + button optimization slide in the slideshow and he was extremely helpful in directing answers to the right place.
- The Art of Elimination- <<That Matters. Especially to small businesses who have to do everything themselves. And in a lot of ways, that is the primary mantra of this website.
- Keywords Not Provided Passes the 60% Mark- This is proof that Google HATES search marketers. The title says it all but it really highlights one of the things that makes SEO so much harder. The crazy thing about this number is a year or so ago, when Google first implemented it, Matt Cutts said that it would account for less than 10% of the data. In exception to understanding what people are searching for, is keyword research as important in developing a website as it was 2 years ago? When you can’t accurately measure what people are searching for that arrive on your website, how on earth do you tailor content to new potential keywords? Here’s one of many answers, but it’s not making my life any easier.
- Do The Wrong Thing: The Benefits Of Writing Unconventional Headlines- This piece written by fiction writer Ollin Morales is not your conventional write list posts article. The headlines he suggests are pretty creative and may actually be dangerous in the right copyright’s hand.
- Domain Bias: Why Branding & Search Marketing Cannot Be Separated- So you think that ranking is everything and that once you rank, the traffic will come. Not so fast. Rand from SEOMoz talks a bit about why branding is so important in relation to ranking. It should be no secret, by the way, but it’s the whole package that matters in the end. Bonus Link by Aaron Wall- Branding & the Cycle
- 7 Step to Creating Your Content Marketing Channel Plan- Joe Pulizzi gives 7 steps to creating (or improving) your content marketing.
- Your Social Media Routine- Ian Lurie discusses his social media routine, which ironically, looks a lot like mine (except I bookmark using delicious.) There are quite a few good tools in there. The video is about an hour.
- And you will know us by our trail of content- Mitch Joel talks about companies playing it safe and trying to please everyone instead of drawing a line in the sand. He uses Gene Simmons of Kiss as an example (you either love him or hate him). Kind of reminds me of the saying- market to everyone and you market to no one.