A couple years ago, I had an article in which I talked about link tiers and linking to your links. It was a complicated affair complete with graphs and pictures that was meant to guide a linkbuilder into understanding how to link to your links.
And it was one of my most read articles on the website.
In fact, when I axed the website, I got emails from a dozen or so people asking me if I had it on a hard drive and if I did, could I send it to them.
Which got me to thinking…why is it that when you take something relatively simple and make it more complicated, it almost always attracts attention?
If you can’t explain it simply then you don’t understand it well enough. -Albert Einstein.
Here’s the reality- SEO is not hard. The only thing that could be considered hard is understanding the technical aspects of SEO (and keeping up with the algorithm updates). Ironically, this is the one thing that is least talked about. Everything else is made harder by the thousands of SEO’s out there that are vying for your attention. They want to make it hard so that you have a reason to learn from them.
Marketing, at least conceptually, isn’t hard either. I’m reminded of this each time I go on a consult.
Have Product >>>>>>>> Find target market >>>>>>>>>>>>>>>>> Make Offer.
It’s the same thing over and over and over. It doesn’t matter whether you are a musician who is trying to get your music in front of the people who will like it or a company selling denture cream. If you can find your target market and make an offer that gets them to think hey, I may take a chance on this, then you are on the playing field.
Of course, the stuff that makes you great is all the stuff inbetween, which, ironically enough, is simple as well.
Find Target Market >>>>> Make them Trust You by Making Life Easier for Them
The point of this is that most of us somehow over think the room. We want to believe that things are complicated because we tell ourselves that complexity is a barrier to entry. We tell ourselves that when there is a lot of competition, there has to be a complex puzzle to solve.
But really, there isn’t.
Image Attribution- http://www.flickr.com/photos/visualpanic/3153346586/
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