What marketers tell you about social media and why you should have it isn’t very telling as to what works.
Because usually, there is a reason that goes beyond interact and participate and you will get a bunch of fans. It goes beyond the I follow you, you follow me strategy.
To put it frankly, they usually don’t practice what they preach…
Here is an example to chew on:
They….tell you that you need to be everywhere at once. And they are. But it isn’t because they followed everyone under the sun. And in many cases, they aren’t even socially active.
It is because they have managed to affect enough people with whatever they are doing to warrant follows. And then those people respond by choosing whatever social vehicle of expression they are comfortable with and promoting your kick ass stuff.
Hence, be everywhere at once.
But here’s the kicker. They don’t get to that point by doing what everyone else is suggesting. Usually, there is a product that they are selling in the mix. And usually, they didn’t manage to get where they are by marketing the product socially. Usually, the great social profile is the result of marketing in other traffic mediums. They are actively sought out after the fact. (here’s another example)
And usually this is through some vehicle that moves beyond the internet….like publishing a book or having a kick ass product that makes sense to a large number of people.
In other words, the product and their message is what came first.
And their social platform is the direct result of the other stuff, like audience affection.
I think that that is what is missing for most internet marketers online. You have to affect people. And offering coaching isn’t enough in most cases. And building a blog or website isn’t enough in most cases. Both of those are low barriers to entry with very little risk. Your voice is diluted in the stream because 1,000′s of others are doing the same thing you are doing.
Image Attribution- http://www.flickr.com/photos/aye_shamus/2929888687/