This may highlight my ignorance as I consider myself more of a search guy than a social guy. I recently ran into an interesting question on LinkedIn from a social media group I follow. Here’s the question.
Forget for a second that this is directed at someone who claims to be something without the credibility of having an aged Twitter account (does that really matter?). What I am asking is, when SEO’s take over the social media responsibilities because they affect search, do social media experts even have a role to play for companies anymore?
More Clarity + Differing opinion:
- Everyone Should Hire ‘Social Media Experts’
- I will never hire a “social media expert” and neither should you
- So what exactly does a ‘Social Media Expert’ do?