This pretty much sums up what I believe in when it comes to building stuff. And if you are one of those marketers that are looking to build something that affects people (and not just something that makes you money), then this manifesto may actually make sense. And for the rest of you….hopefully one day, you will get that a-ha moment when you realize that life is way too short to build things that don’t make a difference.
And no, I didn’t create this although I feel like Scott was reading my mind when he wrote it. You can see the original post here.
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Twitter: universetoday
says:
I really like this, thanks for digging it up.
So many people in the online marketing space are wondering what content they should add to their websites to get more traffic, but the best way to get traffic is to create something new that people want to talk about. That makes your content go viral in a way that no amount of linkbuilding can ever do.
Recognizing those worthwhile ideas is like building a muscle. You need to hear yourself saying something like, “I wish there was a better way.” Problems are business opportunities.
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