This pretty much sums up what I believe in when it comes to building stuff. And if you are one of those marketers that are looking to build something that affects people (and not just something that makes you money), then this manifesto may actually make sense. And for the rest of you….hopefully one day, you will get that a-ha moment when you realize that life is way too short to build things that don’t make a difference.
And no, I didn’t create this although I feel like Scott was reading my mind when he wrote it. You can see the original post here.
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