Just an FYI. This blog, website…whatever you want to call it, is not centered around ranking for anything. In a lot of ways, it is simply social. And not focusing in on ranking is actually quite liberating.
Because, when you aren’t worried about SEO, you aren’t thinking about title tags. And you don’t really focus on anchor text. Navigation is meant for the reader/visitor. Image tags, meta descriptions, etc. don’t mean a thing. Headlines don’t read like a keyword phrase and are more natural.
And then there is linking. You see, when you link out and are thinking in terms of SEO, you worry about what you are giving away.
Do you “nofollow” the link?
Do you even link out (if it is a “competitor”)?
When SEO is not in the picture, you link out for no other reason than to either share a great story you found or to reach out (or both).
External linking (or off-page optimization)- Those forum profile links that you once built no longer have their luster. Neither do those “guest” articles that you submitted to paid link services that no one will see. Suddenly, the links that matter are the ones that may generate traffic to your website.
And syndication. Who cares if your article is blasted, duplicated and reduplicated in a million places on the web? In the real world, that would be called advertising. If you are an SEO, this has been dumbed down to duplicate content.
Do you still have to worry about where to get traffic? Sure. But you are following your own rules, not some rules from a search engine that likes to flippantly change the rules on you. You aren’t bending a knee to the powers that be.
Now, I’m not saying that you should completely give up on SEO. But the point here is that without it being the main ad medium driver, the mindset changes to something a bit more pure and real.
And if or when you do get organic traffic, then it is like getting a bonus.
image attribution- http://www.flickr.com/photos/h-k-d/3063566547/
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