I’m going to say one more thing about Penguin/Panda/whatever-new-update-is-making-waves-in-the-SEO-community….
Outside those who actively are trying to rank in Google, no one else cares. No one else talks about how Google’s recent social infatuation is ruining search. No one talks about how some website is managing to rank with no content. No one complains about the spammy results that us marketers see that our websites were replaced by.
No one cares. This isn’t me being apathetic to your (or my) plight. It is simply the truth.
And outside of the SEO community, no one is going to sign a petition to kill the update. It may make you feel better to know that you aren’t alone. But trust me….my wife hasn’t said a word in favor or against the search climate. Neither has her mother, her friends, her co-workers or her colleagues.
Google makes a change and the rest of the world doesn’t even notice.
And will continue to use google’s search engine.
For Google, their problems have nothing to do with desktop search. Their issues go more into staying relevant with Facebook and how people are searching in the first place. That’s changing. And that is what you should probably concern yourself with more as well, if you want to stay relevant.
No one said Marketing is Easy
It shouldn’t surprise anyone that while SEO marketers are in panic mode, most of the other marketers are simply shrugging it off. The bottom line is that Google updates simply don’t affect them because they don’t use Google as an ad medium.
They don’t have a dog in that fight.
What’s most interesting about this is the screaming from people who used the sneaky linking strategy complaining about how the juice from their legitimate links no longer helps them.
Yes, a lot of site owners had the notion that the way to deal with their lack of patience was to build legitimate links through normal channels over time, and “speed up the process” with campaigns of junk links. Garbage blog comments, profile drops, and forum spamming. -via Paul Myers Newsletter
Search Marketing has been the easiest form of marketing to game because marketer’s can bask in anonymity, focus on topics that would otherwise not have any business being in, and simply attach product to need. 2 years ago, there was a segment of the marketing community that not only focused on not bringing value to the visitor, they recommended and taught it. Ugly websites with links.
It was easy. A person with an internet connection and a 5th grade education could rank for things that required doctoral degrees to explain.
The other way isn’t easy because you aren’t trying to fool an algorithm. You are ingratiating yourself to a community.
But that way is much, much harder. You have to be an expert. You have to actively go after your market. You have to know what your market wants. You have to create useful stuff for your market. You have to play well with others.
In the very least, you have to be entertaining…
And it doesn’t come that fast either. Sure, it may come just as fast as waiting for search to favor you but it just doesn’t feel as fast. And this is the problem. It’s much easier to look forward to a potential 1,200 search queries a month when you are 3 pages back than to stare at a mailing list with 10 people (including your mother). Being behind 30 other competitors in the rankings feels a lot better than growing a list, one person at a time.
But it is safer. And you are moving your business forward, old school….
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