I am a sucker for a great story. And I think most of us are. A great story will kind of suck you in and have you either rooting for the hero to make it through or the villian to fall on his face.
And a great storyline has an arc. Take the NBA playoffs for example.
The image on the left show the Nielson Ratings for all the NBA finals from 1997 until the present.
Notice that the ratings in most cases go up as the story unfolds. The reason behind this is the story undertones start to surface and the climax is bubbling. And as a result, you wind up with more people watching, even those that don’t really care much about the NBA.
But they do care about the story.
Will Lebron finally get a ring that has eluded him for so many years? Will OKC come back from a 2 game deficit and do what no team has done in NBA history? Will Lebron James be able to play through his cramping and bring home the title? Can he will them to win?
It’s dramatic. And the sports anchors, who may as well be employed by the NBA set the storyline up in the beginning and every game is a chapter with lots of sub plots and twists.
And it’s not just Basketball. Last week, we had the U.S. Open with Tiger Woods and Mickellson which had a completely different story line.
Now this may or may not interest you. Stories connect people to events. My wife teases me everytime I use “we” in a sentence involving my favorite sports teams. She would tell me that maybe I should call the owner and discuss it with him.
They give you a space in the community. A feeling of belonging.
They make you wonder and project. They allow you the room to make your own story.
And hey, they entertain.
Which is why I’m thinking that tonight’s story will have a lot people watching to see how things play out.
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