We’re also looking at some ways to go upstream to deny the value to link spammers–some people who spam links in various ways. We’ve got some nice ideas on trying to make sure that that becomes less effective and so we expect that that will roll out over the next [...] Read more »
Revisiting “Content is King” and Virality
Content is NOT king. It never has been. Your network is king. I’m not saying that your content shouldn’t be good. What I’m saying is that in a foot race, someone’s network can out hustle the greatest content in the world. It’s why we have always had mediocre music on [...] Read more »
Do Exact Match Domains in Local Search Work?
Theory – Google reduces rankings for EMD’s with poor user metrics & leaves/increases EMD’s with good user metrics. — Se▲n (@s_rvll) April 26, 2013 Let’s not kid ourselves here. Exact match domains still work and will continue to work until the end of time. The reason is plain and simple. [...] Read more »
SEO and Treating the Symptoms Rather than Fixing the Problem
Right now, as I type this, I am trying to figure out whether I am going to take my daughter to the hospital or wait it out. My daughter, who is 5, has been having, as her mother would say, “pooping issues”. I have been told on a countless number [...] Read more »
Facebook Fan Page Gone Bad
Here’s something to consider when you are thinking about building a facebook fan page; alienating your customers. Not you personally. But by your fans and happy customers. Case in point, a client of mine who owns a Facebook fan page recently had a customer who was mad and decided to [...] Read more »
Why Small Business Don’t Spend Their Money on Ads Online
I work with local, small businesses. And this article illustrates the gap between the “little guys” and the big name corporations. The article laments the fact that only 3% of their ad dollars wind up online. It talks about how small businesses are more likely to use circulars and [...] Read more »
Do Local Businesses Need a Content Strategy Online?
Awhile back, I was in the pre-development design phase for a local glass company. This is where I start to get a feel for who the company is and what they do, what they hope to do, and their expectations for their website, both aesthetically and commercially. This particular company [...] Read more »
Content Marketing Meets Marcus Sheridan
Content marketers are going to point to this article as “proof” that content marketing works. But just like everything, the devil is in the details. I’m talking about a recent article written in the NYTimes about Marcus Sheridan, aka thesaleslion. I mentioned Marcus several months back here (make sure to [...] Read more »
Amanda Palmer and the Ask Economy
For years, most of our idols, “mentors,” and stars were in a different place than we were; perched above us. Separate. Unapproachable. It was like we were down here and they were up there. And if you are teaching something online, in a sense, your goal was to be up [...] Read more »
Listbuilding and Attrition Factors
If you are new to list building, you would know that the idea is to build your list up. There’s money in the list. Yada, yada. But what folks don’t tell those new to list building is that there are some pretty major attrition rates. And it isn’t just online. [...] Read more »