Revisiting “Content is King” and Virality

Content is NOT king. It never has been. Your network is king. I’m not saying that your content shouldn’t be good. What I’m saying is that in a foot race, someone’s network can out hustle the greatest content in the world. It’s why we have always had mediocre music on [...] Read more »

Do Exact Match Domains in Local Search Work?

Theory – Google reduces rankings for EMD’s with poor user metrics & leaves/increases EMD’s with good user metrics. — Se▲n (@s_rvll) April 26, 2013 Let’s not kid ourselves here.  Exact match domains still work and will continue to work until the end of time.  The reason is plain and simple. [...] Read more »

It’s About Taking the Right Shots.

Now this is very telling.  Kevin Durant is arguably in the top 3 as far as best current NBA players goes and some would even say that he is the BEST player out there.   He has 3 scoring titles under his belt and is as good of a closer as [...] Read more »

When a Page Turns, It Turns Fast

I gotta credit Lefsetz with the clue in here as I probably would have missed this quote through a quick scan.    To put it into context, it’s about 50′s pop star, Paul Anka and his struggles when music was transitioning between the 50′s pop hits of Buddy Holly and [...] Read more »