I have a client who has a monthly magazine that is supported by advertisers. Usually, the layout is pretty predictable; content on the left, ads on the right. However, over the past few months, she has been doing 2 magazines a month with one being a “special” edition. The special [...] Read more »
Amazon Paid Ads Strategies (A very Good Video)
I accidentally ran across this most excellent video from a seminar that Hollis Carter did. The Cliff’s note version of this is how to use Amazon Paid Ads to generate traffic and sales and build your list (for an online only business, this is perhaps the most important thing most [...] Read more »
Are You Practicing or Performing?
When I first started playing music in a band, we used to practice alot; 3 practices a week for 4 hour stretches and this didn’t include all the solo work that we put in. And we got tight…in practice. There was growth there. But it was stunted. And then we [...] Read more »
Marketing to the under 30 crowd? That Facebook Page is Probably Useless.
If you are an online marketer or simply a small business trying to improve your reach by using social networks, you may think that Facebook is the place to go. And it may…if your target market is 30+. But if you are trying to reach the younger crowd, good luck [...] Read more »
Take Photoshop Images and Automatically Create CSS for Web Design
When you are designing a website, most likely you are starting the project in Photoshop to get a better idea of what you want but eventually you are going to have to dive into first the structure of the page (HTML) and then the styling details (CSS). The task of [...] Read more »
Tiered Links About to Take a Hit? Why co-citations matter more
We’re also looking at some ways to go upstream to deny the value to link spammers–some people who spam links in various ways. We’ve got some nice ideas on trying to make sure that that becomes less effective and so we expect that that will roll out over the next [...] Read more »
Revisiting “Content is King” and Virality
Content is NOT king. It never has been. Your network is king. I’m not saying that your content shouldn’t be good. What I’m saying is that in a foot race, someone’s network can out hustle the greatest content in the world. It’s why we have always had mediocre music on [...] Read more »
How to Create a Unique Navigation Button in WordPress with CSS
Creating navigation is pretty cut and dry and straight forward. You can adjust the navigation wrap and colors and add a customized menu in the menu settings. But this is global. Every one of the navigation tabs will look the same. So what do you do when you want one [...] Read more »
How to Get Clients for your [Blank] Online Business When You Have None
It’s a catch-22. You provide a service for clients but your clients want to see past work…of which you have little to none. What do you do? I don’t know what others do but I do know how I have managed to get clients when I first started out and [...] Read more »
Do Exact Match Domains in Local Search Work?
Theory – Google reduces rankings for EMD’s with poor user metrics & leaves/increases EMD’s with good user metrics. — Se▲n (@s_rvll) April 26, 2013 Let’s not kid ourselves here. Exact match domains still work and will continue to work until the end of time. The reason is plain and simple. [...] Read more »