What’s Wrong With Almost Every Old Media- Some very good points as to the problems with old media and “reboot” journalism. Why Your Post Style and Structure is Killing Your Blog- Sometimes it has nothing to do with what you are saying but how it is presented. And Ramsey (aka [...] Read more »
What’s Your Storyline?
“The oddest moment came midconcert when I looked across the football stadium and saw 56,000 enraptured Spaniards, pumping their fists in the air in fervent unison and bellowing at the top of their lungs, “I was born in the U.S.A.! I was born in the U.S.A.!” What makes us buy [...] Read more »
Putting Being “Everywhere” into Perspective
A-list bloggers and popular websites would have everyone to believe that you need to be everywhere because they seem like they are everywhere. But here’s the problem. If you are trying to do everything yourself (or nearly everything), then you know that you have a limited amount of resources. And [...] Read more »
One Step Marketing- Do You Know Where Your Audience is?
This past weekend, I was having dinner with a friend. In our area, he is affectionately known as “Mattress Mike”. And guess what he sells? We were celebrating the fact that he recently opened up a 4,000 square foot showroom in our area. And he had invited me and couple [...] Read more »
Social Media- Where “They” Live
What marketers tell you about social media and why you should have it isn’t very telling as to what works. Because usually, there is a reason that goes beyond interact and participate and you will get a bunch of fans. It goes beyond the I follow you, you follow me strategy. To put it frankly, [...] Read more »
TWL #9 Re: Maintaining your Unicorn, Time Management and Why Maybe Bees Should Run Our Banking System
Summers in full swing and now that the NBA Finals are officially done, sports are dead to me until the Fall. In a sense, it may be God telling me that I need to do something more productive with my leisure time. Here are some of my favorite stories I [...] Read more »
Everyone Loves a Story- A look into Marketing Sports
I am a sucker for a great story. And I think most of us are. A great story will kind of suck you in and have you either rooting for the hero to make it through or the villian to fall on his face. And a great storyline has an [...] Read more »
Which Email Marketing Service is the Best?
My first “taste” with email marketing came nearly 10 years ago. At the time, I was an internet illiterate oaf who was using a website builder which happened to give the option to build forms and create newsletters as a bonus feature. It used GetResponse. A couple years later, I migrated [...] Read more »
Skinny Marketing pt. II The Problem with the Blogging Strategy
Create something first. Then Build out the Infrastructure to sell it. Then Create something else. That’s Skinny Marketing in a nutshell. Because if you aren’t creating something to sell first, you are spending a lot of your time trying to prove to the wrong people (the masses) that you are what [...] Read more »
Skinny Marketing
Ryan Hanley wrote an article in regards to marketing, reach and focus and I think that it highlights one of the biggest problems that businesses get into when they are trying to expand their business into online avenues. Hard, because marketers and businesses are not only trying to reach their [...] Read more »